LUNA Looks to Extinguish Gender Disparity in the FDNY With a Community Festival and Footrace
Think of New York City and the word “diversity” inevitably comes to mind. But for…
2017 Dream Team: Five Ways to Keep Your Team on Track
Motivating your team is key to the success of any event marketing endeavor. Your team…
Turn Your Next Business Trip Into an Idea-Generating Adventure
Working in the event industry is not for the faint of heart, but one of…
Inside Glade’s Multisensory Pop-up in New York City
To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted a…
420: Take the High Road With These Strategies for Executing Cannabis Events
For many people, April 20 is just another day. But for cannabis enthusiasts, it’s the…
Photo Tour: Overhead Booth Elements at the New York International Auto Show
A spin through the opening days of the New York International Auto Show (NYIAS) revealed…
Advance Auto Parts Carves Out a Tour for DIY Millennials
For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile…
Bosch’s Power Tour Hammers Home Job Site Safety
It’s not often that industry betterment serves as the primary motive behind a brand activation,…
U.S. Cellular Elevates Engagement with Brewers Fans On and Off the Field
U.S. Cellular has stepped up to the plate in its 10th year as official wireless…
The Stella Artois Sensorium Immerses Diners in a Multisensory Meal
Stella Artois transformed the traditional dining experience into an immersive journey that simultaneously stimulated consumers’…