Irvine Marriott Unveils a Redesign with a Multisensory Event Series
To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed…
BMW Engages Beginners and Experienced Drivers in the Ultimate Driving Experience
One way to get people revved up about a car is to get them behind…
How to Optimize Event Footprints for Instagram
Social media is ubiquitous in experiential marketing, with social media impressions a key metric for…
Sanpellegrino Activates ‘The Life Deliziosa’ Citrus Grove
To bring its The Life Deliziosa campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an…
Sustainability: The Economist’s Traveling Coffee Cart Serves Up Education on Food Waste
The majority of consumers don’t know that biodiesel made from used coffee grounds is comparable…
EMS 2017: Adobe’s Five Pillars of Experiential Marketing
Ever wonder how a company that is all about digital brings that to life through…
Demographics: Three Insights for Event Marketers From Nielsen’s Gaming Report
New gamers are influenced most by their friends and family, while established gamers are influenced…
No Brand Ambassadors. No Samples. Inside Kashi’s Expo West ‘Anti-Booth’
As the world becomes increasingly more health-conscious, certification standards like USDA Organic or Non-GMO are…
Auto Shows: Six Lessons on Design, Engagement, Technology and Storytelling
The 2017 New York International Auto Show, which took place over 10 days in April…
Taste of Home Cooks its Reimagined Culinary Event Series to Perfection
Taste of Home is renowned for its long-running Cooking School tour, but the publication took…