Inside ‘Intelligent Events’: Measurement, Wearables and Personalization
In this, the Internet of Things era of smartphones, smart homes, smart cars and smart…
Photo Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella
As part of its strategy to connect with millennials, HP powered up interactive experiences that…
Best Places to Work in Events: Our Q&A with Facebook’s Head of Events
Our special report on the Best Places to Work in Events offered an inside look…
American Express Puts Merchants Center Court at Dub Nation Watch Party
American Express, in the fourth and final of its All for Dub Nation Watch Parties…
Trolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour
It doesn’t get much better than catching some rays on the beach, but “weirdly awesome”…
Ex Awards 2017: The People’s Choice Winner
Inside Netflix’s “Luke’s Coffee Day,” a takeover of more than 200 mom and pop coffee…
Sports Sponsors Score With Digital Activations
From 24-hour coverage, to fantasy leagues, to apps and second screen, actually watching a game…
Augmented Reality: Ford’s Tech Gives Car Enthusiasts a Virtual Peek Under the Hood
Ford’s exhibit at the 2017 North American International Auto Show, which took place in Detroit…
Wanderlust: EM’s Quest to Find the Top Brand Activations at SXSW 2017
Austin has never been your average metropolis, but there’s something special about the city this…
What You Missed at EMS 2017: Day Three
There would be no slowing down on the final day of the Experiential Marketing Summit…