What You Missed at EMS 2017: Day Three
There would be no slowing down on the final day of the Experiential Marketing Summit…
Stunts: Xfinity Takes ‘Fast and Furious’ Fans on a Thrill Ride
To take advantage of the active fan base surrounding “The Fast and the Furious,” and…
What You Missed at EMS 2017: Day Two
The second day at the Experiential Marketing Summit (May 3-5) at McCormick Place in Chicago…
Full Coverage: The 2017 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2017…
Grand Ex 2017: Airbnb, Civic Entertainment Group and the Best Campaign of the Year
It was 2014, and Airbnb ceo Brian Chesky’s online hospitality and accommodation marketplace was going…
What You Missed at EMS 2017: Day One
Happy Birthday to the Experiential Marketing Summit. What began 15 years ago as the experiential…
It’s the Winners List… Results from the 2017 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2017…
How Buick Engaged Fans at the NCAA Final Four Tournament
To capture the attention of younger and affluent audiences, Buick activated several experiences designed to…
School Bus Food Truck Sampling Drives Enjoy Life Foods’ Allergy-Free Messaging
Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that…
Coachella 2017 Roundup: Experiences in the Desert
Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of…