Adventurous Diners Test Their Taste Buds at the Pop-Tarts Café
Pop-Tarts have been an American favorite since they were first introduced in 1964. In fact,…
AT&T Leverages a Taylor Swift Partnership to Launch a New Platform
As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail.…
Music Festival Strategies: 10 Ways Toyota Engages Fans
Music is a powerful platform for reaching millennials and multicultural audiences, a fact not lost…
Acura Uses Biometrics for its ‘Mood Roads’ Activation at Sundance
Not all of the excitement at Sundance this year took place on the film festival’s…
What Women Want: Amazon Studios Targets Female Viewers With Drybars and Speakeasies
To raise awareness among women for its new streaming mini-series, “Z: The Beginning of Everything,”…
Disorder in the House: Meeting Trends for 2017
Fasten your seatbelts, friends. This year will be full of disruptions for the event marketing…
Taking the Field: 11 Strategies for Scoring with Sports Fans
Sports fans are some of the most passionate consumers in the world and as sports…
Online Retailer Zappos Looks to Make Offline Connections on the Road
Zappos is taking its online retail brand offline and on the road for the first…
Six Insights on What Attendees Want from Medical Meetings
A session at the 5th Annual Global Pharmaceutical and Medical Meetings Summit, which took place Jan.…
Snapchat Spectacles and ‘Beardsketball’ Help Trolli Entice NBA Fans
It’s not every day you see a beard-shaped basketball net, but then again, when a…