CES 2017: HISTORY Trains Techies in Navy SEAL Night Vision Ops
HISTORY brought its new drama series “Six” about the world of Navy SEAL Team Six…
Freightliner’s Projection Mapping Breaks a World Record
Truck manufacturer Freightliner proved that the world really is a stage by turning the iconic…
Data Collection: Continental Tire Scores With Basketball Fans
Continental Tire is no stranger to non-endemic sports sponsorships—its partnership with Major League Soccer has…
Q&A: Infiniti on the Benefits and Challenges of Biometrics
Building emotional connections with event attendees has always been at the heart of experiential marketing,…
Inside Audi’s Experiential Evolution
From the auto shows to ski mountains to the new Major League Soccer sponsorship, few…
Gettin’ Jiggy With it: Brands Entice Millennials With ’90s Nostalgia
If you don’t think the ’90s were all that and a bag of chips, talk…
2008 Beijing Summer Olympic Games
The Beijing Games were China’s coming out party. But they were also experiential marketing’s most…
CES 2017: HP and Intel’s Rooftop Tech Fest
Create. Innovate. Celebrate. That was the theme of the HP-Intel rooftop experience at CES 2017…
Brands Leverage Experiential to Connect With the LGBTQ Community
When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act,…
Multi-user VR Drives the Launch of Jaguar’s New Electric Car
Virtual Reality is the event marketer’s shiny new toy—a cool way to immerse audiences in…