How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take
Team Green banners hanging from the Eiffel Tower? Rockefeller Center declaring for Team Black? Was…
The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes
This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties,…
FX Activates a ‘Courtside Club’ Exhibit to Highlight One of the Biggest Scandals in Sports
When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big…
The 2024 Fab 50: Recognizing the Event Industry’s Top Builders
The Best Exhibit and Event Fabricators Serving the Experiential Marketing Industry Like the industry it…
The 2024 It List: Recognizing the Top 100 Event Agencies
The experiential agency map is getting redrawn by newcomers, idea-centric boutiques and strategy-led shops …
How Canva Evolved an Internal Keynote Event into an External-facing Festival of Creativity
Brands are spicing up the traditional keynote and putting a fresh spin on the announcement-focused…
The Brief: Philanthropic Pizzas and ‘Gaychella’
This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and…
10 Ideas for Elevating Agency Holiday Gatherings
A large chunk of the U.S. may be battling a heat wave, but with planning…
Agency HR Update: Training and Office Trends
Once an event professional, always an event professional. While some seasoned members of the event…
Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years
From surprising Oprah’s audience with a trip to Australia to launching the Samsung Galaxy Fold…