Announcing the 2017 Ex Awards Finalists
The world’s largest recognition program for experiential marketing has unveiled the 2017 finalists. Awards will…
Barilla Raises a Fork to Shared Meals at the South Beach Wine & Food Festival
Barilla brought a taste of the old country to Miami Beach last month as title…
Four Tailgating Strategies that Scored with Fans
Baseball may be America’s pastime but football is the country’s most popular sport, and with…
Photo Tour: Mountain Dew’s Courtside HQ Activation at NBA All-Star Weekend
A highlight of this year’s NBA All-Star Weekend, which took place Feb. 17-19 in New…
Amope’s Mobile Boutique at Fashion Week Puts a Premium Spin on Insoles
We often think of shoe insoles as an unglamorous pharmacy purchase. Amope at Fashion Week…
SXSW 2017 Video Tour: Scenes From Downtown Austin
While the East Coast was busy braving Winter Storm Stella, EM was fortunate enough to…
Cover Story: How Experiential Marketing is Elevating the Esports Industry
It's one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating…
Why Chobani is Counting on Experiential to Grow its Business
Peter McGuinness has a lot on his plate—and we're not just talking about the savory…
Ben & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City
Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal…
Virtual Reality Takes Dermatologists Through Teen Skincare Worries
Most people think of virtual reality as an entertainment platform, but Aqua Pharmaceuticals’ virtual reality…