What Women Want: Amazon Studios Targets Female Viewers With Drybars and Speakeasies
To raise awareness among women for its new streaming mini-series, “Z: The Beginning of Everything,”…
Disorder in the House: Meeting Trends for 2017
Fasten your seatbelts, friends. This year will be full of disruptions for the event marketing…
Taking the Field: 11 Strategies for Scoring with Sports Fans
Sports fans are some of the most passionate consumers in the world and as sports…
Online Retailer Zappos Looks to Make Offline Connections on the Road
Zappos is taking its online retail brand offline and on the road for the first…
Six Insights on What Attendees Want from Medical Meetings
A session at the 5th Annual Global Pharmaceutical and Medical Meetings Summit, which took place Jan.…
Snapchat Spectacles and ‘Beardsketball’ Help Trolli Entice NBA Fans
It’s not every day you see a beard-shaped basketball net, but then again, when a…
CES 2017: HISTORY Trains Techies in Navy SEAL Night Vision Ops
HISTORY brought its new drama series “Six” about the world of Navy SEAL Team Six…
Freightliner’s Projection Mapping Breaks a World Record
Truck manufacturer Freightliner proved that the world really is a stage by turning the iconic…
Data Collection: Continental Tire Scores With Basketball Fans
Continental Tire is no stranger to non-endemic sports sponsorships—its partnership with Major League Soccer has…
Q&A: Infiniti on the Benefits and Challenges of Biometrics
Building emotional connections with event attendees has always been at the heart of experiential marketing,…