How Adventure-Themed Events are Boosting Brand Awareness
You don’t have to be an X Games contestant to find adrenaline-pumping, heart racing activities…
Four Tips for Making the Most of Your Proprietary Event
It’s no secret that producing proprietary events and platforms takes a lot of time, energy…
Interactive Escape Games Promote Sony TV Shows and Technology
Sony on Oct. 24 launched two interactive escape games designed to generate buzz around two…
Insights & Ideas: GES Consumer Event Case Studies
In this episode of EM All Access, sponsored by GES, we dive into some of…
Words of Wisdom from Adobe MAX Keynoters
The Thursday morning keynote at AdobeMAX, which took place Nov. 2-4 in San Diego, featured…
Meiomi Uncorks a Luxury Wine Sampling Tour
There’s no place like home when it comes to relaxing with a glass of wine,…
Fab 50 2016: Making the Most of Partnerships
Event marketers know great events are the product of great partnerships. Here, the 2016 Fab…
Q&A: Beam Suntory Talks Bourbon Legends and Sampling
Beam Suntory’s recent Bourbon Legends pop-up at John F. Kennedy International Airport aimed to infuse…
EventTech 2016: What You Missed on Day Three
At EventTech, we’re all about finishing strong. After a filling breakfast of fresh muffins and…
Three Tips on Fan Engagement from the U.S. Olympic Committee
With over a century of experience working with top American athletes, the United States Olympic…