REI Camps Out With Trail Runners as a Ragnar Series Sponsor
In an age of virtual reality and other high-tech interactive engagements, one brand is forging…
Inside The 3% Conference: An Event Born From a Movement
According to multiple studies, female consumers control about 85 percent of the buying decisions in…
Social Media Tip of the Month: Twitter Moments
As storytelling continues to serve as a critical component of most event marketing strategies, social…
Viral Stunt: How a Baby Stroller Brand Pushed Adults to Demo
Baby product manufacturer Kolcraft promoted its new Contours stroller system with an experience that every…
Why State Farm is ‘Here To Help’ at Music Festivals
State Farm is on a mission to make the festival experience more pleasurable for music…
How Alcohol Brands are Adding Flavor to Their Events
When it comes to rockin’ events, it’s hard to get more creative than alcoholic beverage…
Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations
Not that long ago sports sponsorships centered on physical assets like naming rights and stadium…
Throwback Events Promote JetBlue’s Service to Palm Springs
A 1960s-inspired travel agency pop-up and gate-side fashion show helped JetBlue celebrate its inaugural flight…
Editors Lead Hands-on Demos in Popular Mechanics’ Pop-Up
Popular Mechanics, a longtime favorite among makers and DIYers, is getting a makeover of its…
Museum Experiences: Dive Simulation Makes Waves in Chicago
Chicago’s Museum of Science and Industry (MSI) is renowned for its immersive experiences, but with…