Best Practices from LEGO’s Quest2Ninjago Summer Tour
LEGO’s Quest2Ninjago summer tour, based on its highly successful franchise Ninjago, wrapped on Sept. 10…
One Way to Target Baby Boomers? Focus on Adventure
Millennials are often characterized as the generation of adventurers and experience seekers. But according to…
Eight Brands Weigh in on the Value of Events
For event marketers, it’s easy to recognize the value of executing live events. From earning…
Creating Content at Events: Shared and Shareable Experiences
In this episode of EM All Access, we dive into one of the hottest trends…
Event Marketing Lessons From Harry Potter: The Exhibition
Since 2009, Harry Potter: The Exhibition has immersed more than 4 million fans into the…
Six Strategies for Designing Events Built for the Whole Family
Creating family-friendly events can be complicated. It’s essential to keep the kids engaged, but equally…
Fab 50 2016: Engaging the Next Generation
Millennials have begun to comprise a hefty portion of trade show attendees and fabricators say…
Beam Suntory Offers Travelers a Shot of Bourbon Education
As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing…
Cisco Head of Events Shares Her Thoughts on Sponsoring Rio
In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco,…
Evolving Your Events: Reinventing, Refreshing, Resetting
Marketers are getting more aggressive about evolving their programs and portfolios. In this episode of…