Hansen’s Mural Project Brings Originality to the Streets of L.A.
Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House,…
Weeklong Engagements Fuel AT&T’s All-Star Game Sponsorship
Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score…
Fab 50 2016: A Look at Today’s Top Client Requests
Exhibit houses get requests for everything under the sun, but many agencies say a handful…
MorningStar Farms Wraps the Way to Veg Sampling Tour
Kelloggs’ veggie-based food brand MorningStar Farms this summer launched the Way to Veg experience, a…
Casa Cisco: How Cisco Networked the Rio Olympics
Cisco is all about connections, both digital and human, and that’s exactly what Casa Cisco,…
The Brand-by-Brand Replay of MLB All-Star Fanfest 2016
It was 73 and sunny the day we traded in our sunglasses for a baseball…
The Changing Consumer Event Audience
Today’s consumers have a changing emotional context and marketers need to understand those changes in…
American Express Pro Walk Scores with Fans at the US Open
Thanks to American Express’s immersive Pro Walk, fans at this year’s US Open got to…
The Museum of Ice Cream: Summer’s Hottest Ticket
In a refreshing example of how museums have evolved from “see and listen” experiences to…
Three Ways to Engage Gamers
From Comic-Con to E3, video gaming conventions are more popular than ever. Drawing thousands of…