Guest Column: The Event Measurement Fundamentals
In the dynamic world of event marketing, where every moment is an opportunity to impact…
The Brief: ’80s Brats and Mega-rich Superfans
This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl…
Field Report: Six Showstopping A/V Exhibit Displays from InfoComm 2024
Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. The newest audiovisual solutions dazzled at…
Field Report: Top Booth Builds at Licensing Expo 2024
From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the…
Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions
Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried…
How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat
When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to…
2024 Food & Beverage Trends to Inspire Your Event Menus
If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to…
The Brief: Cicada Symphonies and Rosé for Days
This week’s hot takes on hot topics in experiential marketing cover cicada symphonies, historic vow…
How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products
It’s no secret that consumers are more skeptical and discerning than ever about the types…
Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut
It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and…