How They Did It: Inside Team USA’s Road to Rio Tour
The Summer Games may be over, but for more than half a million consumers across…
The Evolving Role of Experience Design
Great event design creates an engagement that spans every touchpoint—from the beginning to the end…
McDonald’s Gets Personal at its Worldwide Convention
Every two years, McDonald’s restaurant owner/operators, suppliers and corporate personnel gather in Orlando for a…
How Corona Elevated the Beer Garden Concept
Corona kicked off a three-year partnership with Live Nation as the exclusive beer sponsor of…
Four Ways to Use Drones at Events
Drones have come a long ways since the era of ambiguous FAA rules and unthinkable…
Fab 50 2016 Q&A: Optimizing Data Collection
This year, in addition to the 2016 Fab 50 lineup, we offered a deeper dive…
Best Practices from LEGO’s Quest2Ninjago Summer Tour
LEGO’s Quest2Ninjago summer tour, based on its highly successful franchise Ninjago, wrapped on Sept. 10…
One Way to Target Baby Boomers? Focus on Adventure
Millennials are often characterized as the generation of adventurers and experience seekers. But according to…
Eight Brands Weigh in on the Value of Events
For event marketers, it’s easy to recognize the value of executing live events. From earning…
Creating Content at Events: Shared and Shareable Experiences
In this episode of EM All Access, we dive into one of the hottest trends…