Event Marketing Lessons From Harry Potter: The Exhibition
Since 2009, Harry Potter: The Exhibition has immersed more than 4 million fans into the…
Six Strategies for Designing Events Built for the Whole Family
Creating family-friendly events can be complicated. It’s essential to keep the kids engaged, but equally…
Fab 50 2016: Engaging the Next Generation
Millennials have begun to comprise a hefty portion of trade show attendees and fabricators say…
Beam Suntory Offers Travelers a Shot of Bourbon Education
As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing…
Cisco Head of Events Shares Her Thoughts on Sponsoring Rio
In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco,…
Evolving Your Events: Reinventing, Refreshing, Resetting
Marketers are getting more aggressive about evolving their programs and portfolios. In this episode of…
Hansen’s Mural Project Brings Originality to the Streets of L.A.
Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House,…
Weeklong Engagements Fuel AT&T’s All-Star Game Sponsorship
Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score…
Fab 50 2016: A Look at Today’s Top Client Requests
Exhibit houses get requests for everything under the sun, but many agencies say a handful…
MorningStar Farms Wraps the Way to Veg Sampling Tour
Kelloggs’ veggie-based food brand MorningStar Farms this summer launched the Way to Veg experience, a…