Casa Cisco: How Cisco Networked the Rio Olympics
Cisco is all about connections, both digital and human, and that’s exactly what Casa Cisco,…
The Brand-by-Brand Replay of MLB All-Star Fanfest 2016
It was 73 and sunny the day we traded in our sunglasses for a baseball…
The Changing Consumer Event Audience
Today’s consumers have a changing emotional context and marketers need to understand those changes in…
American Express Pro Walk Scores with Fans at the US Open
Thanks to American Express’s immersive Pro Walk, fans at this year’s US Open got to…
The Museum of Ice Cream: Summer’s Hottest Ticket
In a refreshing example of how museums have evolved from “see and listen” experiences to…
Three Ways to Engage Gamers
From Comic-Con to E3, video gaming conventions are more popular than ever. Drawing thousands of…
Biometrics: How Infiniti Measured Emotions at Pebble Beach
To make its car displays more engaging for attendees at the prestigious Pebble Beach Concours…
Event Planning and Strategy: Stronger, More Effective Experiences
2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being…
Gamers spend ‘One Night in Karazhan’
Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences…
Rio: Visa Demos its New Payment Technology
The Everywhere Lounge at the Windsor Atlantica Hotel on Rio’s famed Copacabana beach offered Visa…