Cross-Pollinating B-to-B and B-to-C Events
The line between b-to-b and b-to-c is dissolving as marketers use the best of each…
Citi Brings a Taste of Rio and the Olympic Games to New York
For those New Yorkers who couldn’t make it to the Olympic Games, Citi brought the…
Canadian Tire Unites Olympians and Fans with the Red Door to Rio
Canadian Tire’s Red Door to Rio activation connected Olympic athletes and their supporters back home…
Fab 50 2016: Inside Six Inspiring Installations
In an effort to make your exhibit partner selection process less painful and more informed,…
Women in Events: Nine Tips for a Successful Career
No question about it, event marketing is one of those specialties that is demanding and…
The 2016 Fab 50: Introducing the Industry’s Top Builders
The top fabricators serving the event and trade show industry They call it a “good…
Cabo Wabo Targets BBQ Influencers at Foodie Festivals
Premium tequila brand Cabo Wabo for a second summer is spicing up its messaging to…
The Educational ‘Curious World Tour’ Inspires Kids, Parents
Houghton Mifflin Harcourt this summer hit the road with the Curious World Tour, a mobile…
American Express Activates the AMEX Experience at Panorama
American Express, in partnership with concert promoter Goldenvoice, brought its cardmembers closer to the musicians…
Scott 1000 Bath Tissue Rolls Out Road Trips for YouTube Families
Scott 1000 bath tissue put its “long-lasting” messaging to the ultimate test, sending YouTube families…