IBM Live-Wires its Tony Awards Sponsorship Watch Party
IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer…
Key Partnerships Boost Bermuda’s Summer Fridays Campaign
The Bermuda Tourism Authority wants New Yorkers to ditch their offices on Friday afternoons this…
Photo Gallery: Inside Jack Links’ Ultimeat Meatathon
How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack…
10 Pop-up Strategies that Yield Lasting Impressions
From food to fashion to feminine care, brands of every variety are executing pop-up strategies…
Data-Driven Storytelling Fuels Spotify House at Cannes
Spotify drummed up its biggest presence to date at the Cannes Lions International Festival of…
Sanpellegrino Reinforces the Joy of Wandering ‘the Italian Way’
Sanpellegrino, the Italian sparkling fruit beverage brand, on June 14 held a launch event in…
Photo Gallery: Arts and Auto Collide at Cadillac House
Being a successful brand these days often requires venturing out of the comfort zone and…
Billboard Goes ‘Back to the Block’ with Concert Series
Billboard brought hip-hop stars and their most passionate fans “Back to the Block” with an…
How Toyota Turns Attendees Into Brand Ambassadors
Toyota this past May took to the Arizona desert for a wild weekend of mountain…
Jack Link’s Marks Jerky Day with an Ultimeat Meatathon
Jack Link’s beefed up its sponsorship of the Brooklyn, NY-based Northside Festival (June 11-12) with…