AI-driven Experiences
Event marketers were among some of the earliest adopters of AI but the scope was…
As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement
It wasn’t too long ago that social media influencers weren’t even considered media at trade…
Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate
“Last night was… not exactly legal,” read a sticker placed on the mirrors in bathrooms…
Three Ways Siemens Leverages Data for High-Performance Exhibits
How can data transform a trade show exhibit into a powerful driver of brand awareness,…
Wedding Event Activations: Brands from Cheetos to Tinder Help Couples Say ‘I Do’
Weddings are special no matter where they take place, but more and more, brands are…
Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows
Pink recycled leather jackets and feather clutches were just some of the trending pieces at…
NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More
The 74th annual NBA All-Star Game and its new mini tournament format received some harsh…
The Brief: Third Nipples and Duo’s Death
This week’s hot takes on hot topics in experiential cover Duo’s death, Third Nipples and…
Opportunistic Stunts
Experiential stunts used to be executed for the sake of causing a stir, but marketers…
Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA
Super Bowl LIX brought a week’s worth of events to New Orleans, and while we…