Q4: Event Industry People Moves, News, and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions,…
Anniversary Stories: Get to Know Maureen Ryan Fable, 20-Year CEO at FIRST
Over her 20-year tenure as the group ceo of FIRST, a global brand experience agency…
Agency HR Update: Hiring Trends, Mentorship, and the Role of Freelancers
According to findings from EventTrack 2025, EM’s annual research report on experiential marketing, eventgoers are…
5 Lessons in Immersive Storytelling from DesignScene and Secret Theatre
In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard…
Roundup: 10 Things We Loved in Trade Shows in 2024
One of our favorite perks of covering trade shows is exploring what’s happening around the…
The Top Thrills, Chills and Frills from IAAPA Expo 2024 in Orlando
The theme park and attractions industry isn’t known as the “business of fun” for nothing.…
Q&A: 10 Minutes With Exhibit Design Icon Mitchell Mauk
Exhibit design is a confluence of architecture, technology, innovation, and even fine art, says Mitchell…
Q&A: Audible’s James Finn Reflects on the Impact of Experiential, Authenticity and Fandom
Throughout this year, Audible has set out to prove that its experience isn’t limited to…
The Brief: Breakup Calculators and Subway Sketches
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches…
Guest Column: Best Practices for Measuring Employee Events
In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of…