Propel Water’s Co:Labs Fitness Events Hydrate a New Formula
Propel is promoting the reformulation of its flavored water product (now with more electrolytes) with…
Toyota Hosts Adventure Influencers at Hotel Tacoma
More than 80 dirt-sport athletes, outdoor adventurers and social media influencers headed to the desert…
Lush Highlights its Handmade Cosmetics at ‘Lush in the Park’
Cosmetics retailer Lush offered Chicagoans some “good, clean fun” May 4-6 with a quirky pop-up…
Student Inspires U by Kotex Period Shop Pop-Up
Any woman with a monthly cycle knows that it involves much more than feminine care…
Why Brands are Falling in Love with the Maker Movement
With the mass-market release of 3D printers, drones and other tools that are transforming consumers…
Go Time: Eight Ways to Engage Commuters
Reaching consumers amid their jam-packed schedules can make it challenging for brands to find time…
Seven Reasons Golf Fans Love Wells Fargo’s Social Media Hub
The social media hub at the Wells Fargo Championship this year generated record social sharing for…
Arbella Teaches a Mobile Course in ‘Distractology’
Relaunching a six-year-old program with a fully integrated campaign strategy that mixes a mobile experience…
Audi Embraces its Roots with an LED-Powered Art Exhibition
Audi has been associated with LED technology since becoming the first brand to introduce LED…
Organic Valley Pop-Up Charges for a Taste of its Product
Organic Valley, the natural foods brand, for two days in April activated a pop-up coffee…