Gamification, Influencers, Photo-ready Spaces: Three Tips for Activating at Fan Cons
Stepping into a fan convention can be like entering a new world. When thousands of…
Coachella Quests: Inside the Festival’s Gamified Scavenger Hunts
Organizers of the Coachella Valley Music and Arts Festival are consistently on the hunt for…
Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest
Since 1996, the New Orleans Jazz & Heritage Festival has highlighted the art, music, food…
Canadian Olympic Committee Collaborates with Mosaic on Canada Olympic House in Paris
National hospitality houses at the Olympic Games were once landing points for athletes, support staff…
AI Amendments are Coming to Your Supplier Agreements: How to Prepare
When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple…
Q&A: 10 Minutes with Keri Ibbitson of Philips
It wasn’t until Keri Ibbitson took what she thought was a step back early in…
RSAC 2024 Roundup: Mirrors, Robot Cocktails and Sumo Wrestlers
RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in…
The Brief: Rat Summits and Master Cheese-melters
This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master…
Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024
For MODEX 2024, the premier supply chain trade show that took place in Atlanta in…
Meet the All-Stars: The 2024 B-to-B Dream Team
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event…