The Brief: AI Instruments and the Impossible Ranch
This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting…
April: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions,…
EMS 2024: Inspiring Keynotes, Brand-led Panels and Creativity Take Center Stage on Day Two
Setting the tone for the second day of the Experiential Marketing Summit (EMS) during breakfast…
EMS 2024 Kicks off with Interactive Workshops, Pickleball, Ex Awards and Festival Vibes
The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak,…
Winners Unveiled: The 2024 Ex Awards
The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the…
The Brief: ‘Tortured’ Swifties and Hot Ones Live
This week’s hot takes on hot topics in experiential cover Chief Tractor Officers, prophetic brainwaves…
Six Exhibit Engagement Trends from NAB Show 2024
With artificial intelligence and the creator economy in the spotlight, the 2024 NAB Show brought…
Podcast: The Evolving Music Festival Landscape, with Pavan Pardasani of TAO Group
The music festival experience today expands well beyond the gates, where off-site VIP parties and…
Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts…
Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters
Tickets to the Masters are some of the most coveted in all of sports. Some…