Community Marketing: Towns Vie For Kraft Hockeyville Title
Kraft Foods Group this January kicked off for the first time in the U.S. a…
Steal-Worthy Stage Production Elements From The 2015 Oscars
We’re back with another installment of best award show stage concepts, this time fresh off…
Acura’s Sundance Experiences Extend Beyond Park City
For its fifth consecutive year as presenting sponsor of the Sundance Film Festival in Park…
Inside the Acura Studio at Sundance Film Festival
As presenting sponsor of the Sundance Film Festival, Acura built an engagement hub in Park…
Toyota’s Fantasy Football Hall of Fame Gets Real
The Toyota Hall of Fame, which has lived online as part of Yahoo! Sports’ Fantasy…
How Pepsi’s Hyped for Halftime Serves Up Content
Live events as TV ads? It’s happening, and there’s no brand more prolific in the…
Game of Thrones Exhibition Gives HBO a Boost in Social Currency
“Game of Thrones” fans are a passionate bunch, so for its third annual Game of…
EM All Access: Best of EventTech with Caterpillar’s Archie Lyons
In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and…
Lipton Iced Tea’s Launch Event Sparkles at Sundance
There was a different sort of bubbly on the scene at the Sundance Film Festival—tiny…