Five Takeaways from Freeman’s 2024 Exhibitor Trends Report
After a successful 2023, almost 80 percent of exhibitors plan to attend the same number…
Q&A: 10 Minutes with Erin Taylor of Oatly
Oatly, true to how we do things, is completely opposite, says Erin Taylor, the brand’s…
Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality
The NCAA’s March Madness set records this year with the women’s title game drawing more…
Sponsors Bring ‘Living Brackets’ and ‘Dream Courts’ to the 2024 Men’s and Women’s Final Four Tournaments
There’s no better way to engage college hoops fans than to pass them the ball,…
The Brief: Denim Cafés and First Class for Dogs
This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés…
CCM Hockey House: Five Tips on Leveraging Private Homes for Experiential Activations
A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro…
How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform
Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in…
Top Booths from the 2024 New York International Auto Show
The 2024 New York International Auto Show featured a tight cast of brand characters as…
The Brief: ‘Smackable’ Billboards and Subterranean Cooking
This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza…
Ignite by 4-H Summit: Ideas and Inspiration from a Conference Built for Teens
What can event marketers expect from the next generation of event attendee? Look no further…