How Street Art Is Inspiring Events And Fostering Consumer Connections
The street art trend gained fame last year thanks to Banksy, the graffiti artist and…
Heineken Sparks Party Upgrades On Social Media
Heineken set out to give holiday hosts in New York City this month the chance…
ION Food Truck ‘Wraps’ Up The Holidays
ION Television executed a one-day Get Wrapped Up in the Holidays campaign at three locations…
Cadillac Mixes Test Drives With Architecture
Cadillac in November wrapped a five-city program that gave luxury vehicle owners the chance to…
Canon Lets It Snow in Los Angeles For Camera Demos
Canon transformed a corner of sunny Los Angeles into a wintry scene with hundreds of pounds…
Lavazza Invites New Yorkers to Tweet for Coffee
To generate buzz about its entry into the K-cup market, Italian coffee maker Lavazza activated…
Nabisco’s Photo Booth Comes With A Big Surprise
Nabisco last month announced its title sponsorship of 5 Seconds of Summer’s 2015 concert tour…
Consumers Swap Out Light Bulbs On Cree’s Tour
Cree is an emerging brand in a space dominated by very old and very big…
Bud Light’s Social Media Lounge Connects Fans
To encourage trial and brand loyalty among millennials, Bud Light is sponsoring a Social Media…
Uber Partnerships: Seven Programs To Check Out
Ah, Uber. The Silicon Valley-born startup offering a GPS technology, app-driven taxi service has been…