8 Tips for Ensuring Your Event is Safe
Event Security is a hot-button issue for everyone these days. The first family, the royal…
Serving Up a Slice of the $50 Billion Pop-Up Industry
A new study out by PopUp Republic, a social media marketing company, has put a…
EM All Access: Intel Extreme Masters
Like most technology brands, Intel’s success is banking on up-and-coming consumers. So in 2006 the…
Chobani Turns to Events to Stir Up the Yogurt Wars
Chobani, the top-selling Greek yogurt brand in the U.S., is no stranger to event marketing.…
Augmented Reality App Drives Tune-In To ‘Modern Family’
To attract viewers and promote the new season of “Modern Family,” FOX TV affiliates in…
Inside Levi’s 49ers Naming Rights Sponsorship
Jeans and football fans go hand-in-pocket. So, when it came to inking a 20-year naming…
Warrior Drives Hockey Demos with a Retail Tour
Warrior Sports, a hockey brand in the New Balance Athletic Shoe portfolio, conducted its first-ever…
Sponsorship: What’s New in the Sports Landscape
To get a better sense of what’s shaking in the sports sponsorship landscape, Event Marketer…
New Video Series: EM All Access with Joe English
Introducing a new video series featuring behind-the-scenes interviews with the industry’s most innovative event marketers,…
Check Out Dreamforce 2014 in Pictures
Two weeks ago, EM spent a day at Dreamforce 2014, the mammoth software conference hosted…