Field Report: New York Renaissance Faire
Hear ye, hear ye! Event Marketer, your ever-faithful town crier, has ventured back into the mists…
Inside Nike’s Neighborhood Tennis Event
Nike has introduced a new line of tennis gear and to get some momentum building…
Behind The Scenes: Coke’s World Cup Happiness Flag
It’s one thing to engage consumers in a campaign message. It’s another to weave them…
Amex Unveils US Open Activation Facelift
American Express this year has upped its commitment to digital and social integrations at its…
Mattel Canada Sets Up Target Practice
Toys can be a tough sell—there are just so many to choose from. So, it’s…
Brisk And 7-Eleven Shoot Hoops With Millennials
Brisk and 7-Eleven teamed up this summer for the dunking competition series City Slam, a…
How Nespresso Is Invading Coffee Hour
To drive awareness of its new VertuoLine single-serve machines, the first in its line-up to…
Depend Encourages Consumers to Drop Their Pants For Charity
Bladder leakage isn’t an easy topic to discuss. So, Depend leaned on a charitable component,…
Social Media Top Tip: Social Currency
In this monthly series, EM brings you tips and tricks from pros and experts who…
Esquire Network Offers Shaves At Outside Lands
Esquire Network activated its first-ever music festival sponsorship at this summer’s Outside Lands festival in…