Surprising Insights From The 2014 Women In Events Survey
As if planning and executing events weren’t hard enough, a number of factors conspire to…
A Night In White: The PopUp Dinner Brooklyn
On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The…
Pandora Treats Music Fans At The Santa Monica Pier
On Aug. 9, Pandora took over part of the Santa Monica Pier for a show…
Inside Monroe’s Social Strategy On The Road
When you take a 25-foot-long, 10-foot-high shock absorber on the road, you’re guaranteed to draw…
Brugal Rum Sets Out to Redefine its Reputation
To change perceptions about its brand and create some space between its products and the…
Vehicle Builds: Samsung’s SoCal Party Truck
To promote the GIGA Bluetooth-enabled—and crazy loud—speaker sound system, Samsung in July bumped music from…
Three Tips For Event Marketing To Women
Brands looking to activate events that appeal to women may want to take a page…
Old Navy Vending Machine Offers Flip-Flops For Tweets
There’s the Black Friday sale and then there is the $1 flip-flop sale, Old Navy’s…
JetBlue Freshens Up The Premium Flying Experience
JetBlue Airways made a name for itself in the industry by promoting how its flying…
The ‘Yelp Of Cannabis’ Brings Tacos To Seattle
Recreational cannabis is legal in Colorado and Washington state, now, and the trend seems to…