Tic Tac Mints Shakes it with Millennials
Tic Tac mints in April hit the road with the My Pack Tour, a month-long…
The 2014 Event Measurement Report: What You Missed
What was once a discipline based on anecdotes, gut feelings and a stack of post-show…
On The Ground at The Country Living Magazine Fair
Country Living magazine hosted the mother of all shopping, cooking and crafting fairs over the…
Survey: Mobile Adoption Still Weak Among Event Planners
Mobile app developer QuickMobile and the IMEX Group, which runs meeting and incentive travel exhibitions…
Five Design Strategies from YouTube’s ‘Angry Birds’ Pop-Up Bakery
YouTube today is more than a video-sharing platform. People watch YouTube like they would TV…
Benjamin Moore Leaves its Mark on Main Street
When residents and community leaders of Sea Bright, NJ, gathered on May 17 to celebrate…
TaylorMade Gives All Golfers the Pro Treatment
Serious golfers invest in equipment to get better, so to give them that advantage, and…
EM@Good Housekeeping’s Spring Fling
A spin around Good Housekeeping’s showcase of lifestyle products—from lipstick to household cleaners.
GEICO and its Trio of Mascots Hit the Road
Insurance brand GEICO rolled out its branded tour bus on May 22 at Charlotte, North…
EventTrack 2014: Biggest Research on Event and Experiential Marketing Ever Fielded
Unique to EventTrack is its “Full Ecosystem” format: Three complete, separate surveys are issued—one to…