Brands Turn to Hospitality to Target Shoppers
We’ve all been there—harried from holiday shopping or stressed out from standing in long lines…
Bayer Advanced Brings DuraZone Tour to NASCAR
Bayer Advanced is back on the road, activating at NASCAR fan zones in seven markets…
Lexus Partners with Weinstein in ‘Amazing’ Film Series
Lexus tapped into the glamour and excitement of pre-Oscar Hollywood by hosting a party at…
Nutrition Brand Maxitone Mixes Fitness with Shopping
Nutrition brand Maxitone, maker of protein shakes and bars for women, activated a temporary brand…
Changes in Employment Laws May Affect Your Bottom Line
One of the biggest issues impacting the operational cost structure of the event marketing industry…
How American Express Keeps its Event Portfolio Fresh
It is a piece of plastic with a string of numbers and an expiration date…
Subaru Says: Choose Your Own Adventure
At the North American International Auto Show in Detroit this year, the LA Auto Show…
‘The Americans’ Bursts Onto the Scene in L.A.
To promote its new series “The Americans,” FX on Jan. 28 activated a stunt in…