Olympic Sponsor: How Citi Activated At Home
Sponsors traditionally build huge pavilions at the site of the Olympic games, but Citi, the…
Progressive’s No-Hard-Sell Tour Approach
Fair, festival and enthusiast events have long been fertile territory for event marketers hoping to…
Why Big Brands Are Lining Up to Get a Piece of the EDM Scene
Event Marketers goes inside the EDM scene to explain the unique approach to transforming EDMs…
Social Media Top Tip: The Scoop on Internet Memes
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
EMChats: Greg Plata of WestJet Airlines
How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.
McDonald’s Brews McCafe Surprises
McDonald’s on March 31 kicked off a two-week national free McCafe coffee campaign with a…
NASCAR: All the Dirt from the Daytona 500
Thirty-eight laps into the 56th annual Daytona 500 at Daytona International Speedway, it started to…
Heineken Snapchats with Fans at Coachella
For its 13th year as official malt beverage sponsor of the Coachella Valley Music and…
How to Leverage the Guinness World Records
Miley Cyrus twerking onstage at the 2013 VMAs had nothing over FUSE, the cable network…
Heineken House Experience at Coachella
Heineken traded in its signature domes for a hub called Heineken House at this year’s…