Celebrity Cruises Cooks Up a Food Strategy
Often a vacation is just as much about what goes in our mouths as it…
What it Takes to Implement Geofencing
Knowing who your most active and interested consumers are is one of the most important…
Brands Send Bloggers on the Open Road
Savvy marketers ranging from Mercedes-Benz, Amtrak, Uber and BrandUSA have latched onto a new way…
Short Films Help Salesforce.com Target Messages
With more than 130,000 attendees from 82 countries, Dreamforce is the biggest event of the…
Finding Your Brand’s Niche at Art Basel Miami
Art Basel Miami has grown into the premiere art event in the U.S. since it…
Jack Daniel’s Tour Promotes Latin Artists in the U.S.
Jack Daniel’s in March sponsored a seven-city free private concert series called Sala Siete, designed…
EventTech 411: Digital Displays
Every conversation in the event marketing industry eventually comes around to technology. You want to…
H&R Block is Right On the Money with this Kiosk
H&R Block has launched an experiential effort to get its brand—and some cold, hard cash—into…
LEGO KidsFest Delivers Strategies that Win Over Parents and Kids
A few specific thoughts went through my mind as I rose on an escalator to…