CA Lottery Hits the Jackpot with Augmented Reality
As part of a campaign to raise awareness for its new million-dollar-prize Black Exclusive Scratchers…
IFC Takes Over Austin’s Palm Park
IFC has been a sponsor of the South by Southwest Film, Music and Interactive Festival…
It’s Me, Mario, and Pennzoil at SXSW
We suspect many a dream came true March 7 to 9 at South by Southwest…
Coca-Cola’s Winter Olympics Fan Experience
Coca-Cola’s Active Living Showcase served as the brand’s on-site fan engagement zone at this year’s…
Scenes from Art Basel Miami 2013
Check out highlights from four brand programs at Art Basel Miami 2013, held Dec. 2…
Brand USA Sends Writers on the Road
Brand USA, a public-private organization that promotes international travel to the U.S., on Feb. 27…
How the Weather Forecast Inspired Modell’s
How often as marketers do you wake up in the morning and think—let’s treat our…
Why Metrics Matter at Chrysler Group
Consumer test drives are among the most important consumer activations at Chrysler Group, says Michael…
TED’s New Approach: City 2.0
The idea that you can crowdsource the city of the future is a pretty compelling…