Nokia Gets ‘Real’ with Holiday Shoppers
Surfing Santas catching waves, “extreme” carolers bestowing seasonal cheer on neighborhoods in the middle of…
NatGeo Channel Showcases the Art of Illusion
To promote season two of its popular “Brain Games” series, National Geographic Channel on Jan.…
College Inn Fans Trade ‘Likes’ for Soup
College Inn, maker of beef, chicken and vegetable broths, served up a little soup for…
How Diversity Drives Marketing Success for American Express
A pair of landmark Supreme Court decisions and a new wave of states enacting same-sex…
WELCOME TO OUR BLOG
Hello, and welcome to the Event Marketer blog. We are putting the finishing touches on…
Five Tips For Connecting With Hispanic Consumers
The November/December issue of Event Marketer offers an in-depth look at marketing to Hispanics. Here,…
Why Top Brands Choose Alternative Sports Platforms
When it comes to sports sponsorships, most of the attention goes to the biggest spectacles…
Social Media Top Tip: Algorithms
In this monthly series, EM brings you tips and tricks from pros and experts who…
ION Wraps the Press in Holiday Spirit
ION Television from Dec. 2 to 6 delivered holiday cheer and sweet treats to New…
Espolón Tequila Leverages Live Theater
Espolón tequila on Nov. 1 hosted 200 New Yorkers at Green-Wood Cemetery in Brooklyn, NY,…