Lexus Italy Lets Fans Trace Their Race
Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a…
Nestlé Targets Hispanics with World Record Challenge
With the season for hot chocolate drinks heating up in the fourth quarter, Nestlé is…
Nespresso Brews Tasting Experience for New Yorkers
Nespresso, the high-end Swiss single-cup coffee machine brand, for two weeks this fall activated experiences…
Coca-Cola Creates Barefoot Oasis for City-dwelling Lithuanians
Sometimes you just need to feel the grass under your feet. For dozens of unsuspecting…
Hellmann’s Invites New Yorkers to World-Record Picnic
Hellmann’s on Sept. 24 invited 500 New Yorkers to lunch at Hudson River Park’s Pier…
Sperry-Topsider’s Five Tips for Making Feel-Good Connections
When Sperry-Topsider headed to six West Coast university campuses this past spring with the Vacationland…
Merck Pop-Up Schools Canadians on Allergy Symptoms
To drive trial of its allergy control product portfolio during peak allergy season, Merck Consumer…
EM Editor Plays Merrell Brand Ambassador for a Day
Okay, I may not have had the most glamorous “embedded” job this summer. Manning the…
American Express Charges EM’s Own with Parade Duty
Under the cover of darkness, 4:30 a.m. Aug. 22, I set off for Provincetown, MA,…
AT&T to Cowboys Fans: Every Drive Matters
AT&T has launched an activation at the new AT&T Stadium, home of the Dallas Cowboys,…