Inside the America’s Cup Pop-Up Park Experience
Oracle Team USA may have made a historic comeback in the America’s Cup race this…
AORN’s Virtual Portal Drives Live Registration
For event organizers, the thought of going digital can be a scary one. What if…
Canon’s Interactive Gallery Targets Serious Shutterbugs
To raise awareness and educate serious photographers about its PIXMA PRO series of printers, Canon…
How SXSW Crowdsources its Content with PanelPicker
Five years ago South by Southwest waded into the crowdsourcing pool, allowing its attendee community…
NBC Rolls Mobile Experience to Sunday Night Football Games
The network that brings America one of its favorite Sunday night traditions is giving fans…
Summer Sampling Goes Hyper-Local to Tantalize Tastebuds
If this summer’s sampling activations are any indication, small is the new big. The mass-market…
Why Match.com is Going Offline with Live Events
Venerable dating site Match.com has been making love connections among singles through a 100-percent online…
Merrell Meets Athletes in the Mud
Merrell, the outdoor footwear and apparel brand, as part of its title sponsorship of the…
Five Tips for Activating a Luxury Event, Kia-Style
Kia, the auto brand best known for its affordable cars, earlier this year launched a…
Disney Craze ‘Doc McStuffins’ Treats Kids to Mobile Clinic
(Photo: DISNEY JUNIOR/Lorenzo Bevilaqua) To gets kids rip-roaring with excitement for the season two premiere…