Sony Mobile Hits the Showers to Promote Xperia Z
It’s not everyday you come across a swimsuit-clad model showering in a storefront, but that’s…
U by Kotex Leverages Concerts, Social Media to Drive Trial
To drive trial of its feminine care products, U by Kotex throughout August is engaging…
Has Technology Become a Roadblock to the Face-to-Face Experience?
If there is anything more ubiquitous than measurement in discussions of event marketing, it’s technology.…
How Microsoft Reinvented the Worldwide Partner Conference
Microsoft’s Worldwide Partner Conference landed this year at the George R. Brown Convention Center in…
Inside Friendship Dairies’ Social Media Startup Strategy
Last year, New York-based Friendship Dairies saw big, national competitors encroaching into its home territories…
How Pop-Tarts Connects with ‘Digital Concert Groupies’
There’s a new breed of concertgoers emerging in this digital landscape—two out of every three…
EventTech 411: Mobile Management and Engagement Tools
Every conversation in the event marketing industry eventually comes around to technology. You want to…
In-Vehicle Engagements Differentiate Toyota’s ‘Go Places’ Tour
In the spirit of that summertime family ritual, the road trip, Toyota in July packed…
EM@The Mermaid Parade
SVEDKA Vodka samples a 30-year-old Coney Island, Brooklyn, NY, tradition
Food Bank For New York City Delivers Healthy Snacks
Ice cream trucks are synonymous with summer, but for the second season in a row…