CDW Tells High-Tech Story in Technoliner Tour
CDW’s Technoliner tour is on a mission to bring its technology story to customers. The…
Nabisco Sponsorship Satisfies One Direction’s Fan Connection
Nabisco as title sponsor of One Direction’s North American tour is bringing teen consumers closer…
History Channel Brings the Mountains to Manhattan
To promote the second season debut of “Mountain Men,” The History Channel on June 6…
Delta’s New Terminal Takes Flight in SoHo
Delta Air Lines in May gave consumers a taste of what its new $1.4 billion…
Pampers Targets Hispanics with ‘Little Texans’ Tour
Pampers has teamed up with Texas-based supermarket chain H-E-B for a 60-stop mobile tour to…
Arby’s Serves Up Second ‘Hungry for Happiness’ Tour
The Arby’s Foundation has beefed up its Hungry for Happiness mobile tour, which is designed…
WEtv Challenges Brides to Cake-Eating Contest
To drum up excitement for the tenth and final season of WEtv’s “Bridezillas,” the network…
LEGO Invades Times Square with Life-Sized ‘Star Wars’ X-Wing Fighter
To support its new Cartoon Network program, “The Yoda Chronicles,” LEGO Systems master builders created…
Citi’s Rolling Stones Tour Sponsorship Touches All Fans
Citi is sponsoring the Rolling Stones’ 50 & Counting tour, offering experiences celebrating the band’s…
Sperry Sails onto West Coast Campuses
To make new connections with the college crowd, Sperry Top-Sider in April brought its signature…