Kohler Takes Test Lab on the Road with ‘Trust the Flush’ Tour
In an effort to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies…
NCM Woos Upfront Buyers with ‘The Bigger Picture’
With a strategy usually reserved for broadcast and cable networks—not movie theaters—NCM Media Networks on…
Friendship Dairies Makes Experiential Debut
Throughout the month of May, New York State-based Friendship Dairies has been rolling out the…
belVita Taps Busy L.A. Consumers for Biscuits Sampling
In the early morning hours of April 15, Mondelēz International hit the streets of Los…
Snyder’s of Hanover Celebrates National Pretzel Day
Snyder’s of Hanover, a more than 100-year-old pretzel brand, leveraged National Pretzel Day on April…
L’Oreal’s Traveling Studio Offers Hair Analysis
L’Oreal Paris is traveling the country with a mobile luxury hair salon to raise awareness…
adidas Gives Santiago Marathon Runners a ‘Boost’
adidas’s new Boost running shoe boasts special foam cushioning that is designed to better absorb…
Toyota Takes its Dealers on an Emotional Journey
At the close of the business portion of Toyota Motor Sales’ annual national dealer meeting…
Beck’s Mixes Big Messaging with Intimate Events
Think large-scale mass marketing and small-scale targeted tastemaker strategies don’t mix? Grab a cold one…