Breaking Down the Science of Influence
Consumers are getting more and more cynical, and untrusting of branded communications. Instead of looking…
DTS Brings the Thunder for CES Exhibit
DTS, a Los Angeles-based audio technology provider to over a billion consumer electronics products worldwide,…
Glenlivet Guardians Sample Scotch and Photography
Premium single malt scotch whisky brand The Glenlivet in mid-December gathered its most loyal advocates,…
Roving Carolers Help VH1 Promote ‘Divas’ Special
To promote its television broadcast of “VH1 Divas,” a showcase of today’s top pop singers,…
Aquafina Walks the Runway Walk To Inspire New Designers
PepsiCo bottled water brand Aquafina has launched the Aquafina Pure Challenge in partnership with fashion…
Office Depot Treats Millennials to X Games Showcase
Office Depot on Dec. 15 unveiled its new “store of the future” design that will…
Vans Supports Art Education with Design Contest
Vans in the New Year is launching for a fourth season its Vans Custom Culture…
MetroPCS Dials Up Black Friday Promo
MetroPCS, the no annual contract wireless provider, on Black Friday went where its customers could…
Macallan Tastings Immerse Fans in Scotch Whisky
To encourage brand affinity and to provide an exclusive experience for its drinkers, single malt…
How Frank’s Red Hot Fired Up Underperforming Markets
Frank’s Red Hot, a product of Reckitt Benckiser, has just wrapped its first-ever mobile tour,…