Hyundai Re:Mix Lab Celebrates Cars and Collaborations
Hyundai this fall is once again activating its Re:Mix Lab program, a series of one-…
Spike TV Gives Basketball Fans Ink
To promote the new season of tattoo artist competition show “Ink Masters,” Spike TV is…
Freixenet Sparkles with MINI Tour
Following on the success of last year’s Tastings and Tapas Tour, Freixenet in September launched…
EA Adds More Gameplay and Stops to FIFA Tour
Electronic Arts on Sept. 22 kicked off its fourth annual FIFA mobile tour, this year…
Organic Valley Starts an American Cheese Revolution
Organic Valley’s American Cheese Revolution Tour, a mobile sampling tour to promote its new American…
Fashion Takes Off At Düsseldorf Airport
To encourage German consumers to think of their local airport as not just a hub…
‘The Cut’ Drives Fashionistas in Style
To drive awareness for The Cut, New York magazine’s fashion blog, the publication provided six…
Nokia Partners with Green Day on New Music Service
Nokia on Sept. 15 launched its new music streaming service called Nokia Music with an…
The Quiet Side of Sponsorship
Event sponsorship can be a large opportunity for brands to connect with attendees via contests,…
Amex Aces US Open Experience
As if the world-class tennis weren’t enough, American Express took it up a notch at…