3M Posts its Technical Chops in Interactive Lounge at SXSW
The South by Southwest Interactive, Film and Music Festival might be over, but the buzz…
EventTech 411: Mobile Apps
Every conversation in the event marketing industry eventually comes around to technology. You want to…
Mountain Dew’s Kickstart Summons Early-Birds
Mountain Dew on Feb. 25 launched a 20-week mobile tour to promote its new product…
Macallan Gives Select Consumers ‘Live Practice’
The Macallan single malt scotch whisky brand is using a series of influencer events called…
Del Monte Throws Beach Bash in Daytona Beach
To tap into the growing Millennial market and promote its fresh fruit products, Del Monte…
Rubbermaid Commercial Products Launches Mobile Tour
Rubbermaid Commercial Products in February rolled out the Built to Last mobile road show that…
Social Media: New Kids on the Block
So, it’s the New Year and just because Facebook has more citizens than the United…
Three Strategies for Using Projection Mapping
Projection events have quickly gone from spectacle to strategy in just the past few years,…
EM@: Spring Break, Panama City Beach
Grab a beer and some neon shades as we explore this Florida panhandle hotspot.
Spring Break 2013: Panama City Beach
EM fled the winter chill and hit the beaches for Spring Break in South Padre…