Woolite Puts a Stylish Spin on Laundry
Detergent brand Woolite this September executed its first-ever Fashion Week activation with a pop-up shop…
Hush Puppies Goes Off the Leash
Hush Puppies in August kicked off a six-week Off the Leash mobile tour that is…
Going Beyond the Green Screen
In life, change is constant. In event marketing, the same. And though the industry certainly…
EFFEN Vodka Courts Social Influencers
EFFEN Vodka is trying to grow in a highly competitive premium vodka category, and to…
Social Media Top Tip: Enterprise Social
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
Cotton Inc. Touts Jean Recycling
Cotton Incorporated, the research and marketing organization for U.S. cotton growers, this fall is setting…
NFL Takes on City’s Retail Row
The NFL last week got New York City retailers and fans to show their team…
Boeing Celebrates Dreamliner’s Rollout
Though the Boeing 787 Dreamliner had its official rollout a few years back at Boeing’s…
Brands Hit Singles in Target Markets
The “hyper-local” catchphrase is almost cliché these days, mostly because every time event marketers get…
Trolley Tour Promotes New PBS Series
To promote “Daniel Tiger’s Neighborhood,” a new PBS series aimed at preschoolers, the network is…