MATS: Big Wheels Keep on Turnin’
You’d expect a trade show for truckers to be larger than life. After all, the…
EventTech 411: Wireless Tech
Every conversation in the event marketing industry eventually comes around to technology. You want to…
Event Wi-Fi Face Off: Rent or Own?
Every event organizer faces this question at some point: Should I provide wifi at my…
Kawasaki Launches New Ninjas in Times Square
Kawasaki is going all ninja in Times Square on Thursday, Sept. 13, for the launch…
What it Takes to Offer Wi-Fi at Your Event
Internet access is the gigantic black elephant in the room at every trade show, conference,…
EM’s Tour of the Summer Olympics
Yes, we were there. No, you were not. Yes, we ate fish and chips—and yes,…
Huawei Device USA Goes Experiential
Huawei Device USA, a subsidiary of the Chinese-based information and communications technology provider, launched its…
VH1 Re-Launches ‘Pop Up Video’ with Augmented Reality
VH1, the music video channel, re-launched its hit series “Pop Up Video” on August 6,…
CityTarget Takes Aim at Urban Shoppers
To promote the July 25 grand opening of Chicago’s new CityTarget, the retailer created a…
Geico Revs Up Sturgis Rally Sponsorship
For this year’s Sturgis Motorcycle Rally, Geico, a lead sponsor for the eighth year, moved…