What’s Driving The Auto Industry in 2012
This will be a big year for the auto industry if the rising sales figures…
EventTech 411: Social Media
Every conversation in the event marketing industry eventually comes around to technology. You want to…
EM Interview: Maryellen Zarakas-svp, Warner Bros.
Last fall, Warner Bros. paired up its animated Scooby-Doo character with Dog Whisperer Cesar Millan…
Chase Develops a Social Platform Around ‘Giving Awards’
It’s a balmy early December evening in downtown Los Angeles. On the plaza outside the…
L’Oréal Taps Taxis to Drive Fashion Week Sales
L’Oréal USA, a sponsor of Fashion Week in New York City last week, took over…
History Brings the Swamp to the City
Since History (formerly known as The History Channel) couldn’t take New Yorkers to a swamp…
Oxygen’s Beauty Bar Offers ‘Jersey Couture’
To raise awareness for the second season of its reality series “Jersey Couture,” Oxygen Media…
Zeal Optics Sets Off to Score Sales
Premium sunglasses and goggles maker Zeal Optics is heading out on the second leg of…
Lipton’s Force Tour Engages Millennials
On Jan. 27 in Los Angeles, tea brand Lipton Brisk launched the Brisk Star Wars…
Courvoisier Goes Guerrilla to Support New Blend
To raise awareness for C by Courvoisier, a new offering by the cognac brand that…