Industry Perspectives: Meet XARA, the AI Intern at Jack Morton
They can’t fetch a coffee order, but they can probably whip up a recipe that’ll…
The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste
This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre…
FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Shōgun’
FX and Nobu collaborated on several experiences inspired by “Shōgun” at five Nobu locations across…
How American Weed Co.’s Presenting Sponsorship Made History at Cali Vibes
The link between music and weed dates back thousands of years, but a cannabis brand…
SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin
SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and…
Eight Fast Facts from the Pinterest Predicts Agency Insights Guide
Brands not only have to maintain relevance, they need to stay ahead of the next…
NBA All-Star 2024: Inside 13 Fan Activations
There was a whole lot of good, clean fun to be found among fan activations…
Q&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences
With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with…
The Brief: AI Flavor Art and a Chicken WcNuggets
This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a…
Industry Perspectives: Can Touch This—Five Questions About Next-Gen Demos
Trade show attendees want to make the most of in-person learning with hands-on demos and…