GMC Heads to Home & Garden and Boat Shows
GMC is back on tour promoting its vehicles and its Home Life experiential marketing platform…
Festival Inspires Duck Tape Mobile Tour
Coming off the success of a six-month, 11,000-mile tour that began in July 2012, Duck…
Walgreens Brings Fresh Foods to the Super Bowl
Walgreens will take its Up Market: Fresh mobile tour to Super Bowl Boulevard, the four-day…
Beer and Branding in Sturgis, SD
In the first 10 minutes on the high street in Sturgis, SD, for the 72nd…
TheLadders Targets Job Seekers at Grand Central
Last week, in the brand’s first foray into experiential marketing, employment site TheLadders hosted more…
Banana Parade Promotes Jamba Juice Kids’ Meals
To generate awareness and excitement for its new Jamba Kids Meals, the Jamba Juice smoothie…
Stonyfield Digs in for a Deeper Connection
Many mobile tours are kind of like speed daters. They try to make the most…
CES 2013: United Healthcare
United Healthcare and partner Optum create a “wellness park,” complete with landscaping and footpath.
CES 2013: Panasonic
Panasonic divides its gigantic footprint into product areas surrounding a presentation stage.