Then and Now: Mobile Tours
In our Then and Now series, EM revisits old event marketing trends to find out…
Kia Unleashes ‘Hamstar’ Augmented Reality Experience
Korean automaker Kia Motors has unleashed an augmented reality activation at the North American International…
NBC Rolls Out Free Fruit Fridays
NBC kicked off the 2012 leg of its Free Fruit Fridays program in Brooklyn on…
Constellation Uncorks Surprising Insights
They say beer and wine don’t mix, but in the case of Toasted Head wine,…
SoBe Heads to Campus with Study Break Tour
In an effort to deepen its connections with college students, SoBe on December 2 rolled…
EM Interviews Rich Varga
There are brand ambassadors and there are Marquee Brand Ambassadors—those top-tier representatives that are highly…
Hendrick’s Gin Lures Consumers into an Enchanted Forest
Hendrick’s Gin created an enchanted forest in San Francisco and New York to evoke the…
Chivas and Johnnie Walker Court Whisky-Philes
Who drinks top shelf whisky? Well, we know Errol Flynn, Jimmy Stewart and George Bernard…
Start-up Story: Livin’ La VeeV Loca
Carter and Courtney Reum are brothers and co-founders of the first carbon neutral spirit brand…
Hertz Announces Live Nation Partnership
On Dec. 5, rental car company Hertz announced its partnership with concert promotions company Live…