How to Reach The (Millennial) Young at Heart
To mingle with millennials, you have to go where they are, which most likely is…
Symantec Infects Its Marketing Mix To Bring Norton To Life
If there’s one thing the Norton by Symantec brand wants consumers to understand, it’s that…
Tony’s Pizza Tours Midwest to Promote Its New Square Shape
This summer, Tony’s Pizza is connecting to families in the Midwest through its Behold the…
Staples Products Joins Team USA
Staples Promotional Products, the business division of Staples, the office retailer, partnered with the USOC…
Clear Channel Unveils Digital Dunk Tank
This summer, Clear Channel Spectacolor, a division of Clear Channel Outdoor, is activating in New…
Zippo Rocks Out With Music Tours
Zippo’s summer brand activation, “Zippo Encore,” integrates music, a sweepstakes, giveaways, social media and online…
Macy’s Culinary Chefs Hit the Road
Macy’s on May 30 launched a 15-city road trip that has chefs from its Culinary…
Claritin Offers EcoCab Rides
Claritin Canada, a division of Merck, for a week in May took over Toronto’s streets…
Sundance Channel Stunt Promotes Push Girls
To raise awareness and create buzz, Sundance Channel on May 31 produced three pop-up performances…