Scion to Unveil New Exhibit at LA Auto Show
Scion, the division of Toyota best known for its custom vehicles and art cars, has…
CNET Takes Holiday Guide Live in NYC
High-tech and experiential trends came together last week in New York City at an interactive…
Panera Embeds Student Ambassadors on Campus
National soup and sandwich café chain Panera Bread in September launched a college ambassador program…
The Hub excites ‘Transformers’ fans with a ‘Great American Tour’
To drive awareness for its all-new computer generated animated TV series “Transformers Prime,” The Hub…
Then and Now: House Party
In our Then and Now series, EM revisits old event marketing trends to find out…
Brands Seek Out Everyday Influencers
There’s no one like a trusted friend to give you advice, about your relationships, your…
Cheeses of France Creates Pop-Up Twitter Café
Openhouse Gallery on New York City’s Mulberry Street last week became a fromagerie of sorts,…
Hyundai Creates Pop-Up Gallery to Showcase New Veloster
For five days from Oct. 19 to 23, Hyundai inhabited the Re:Mix Lab, a new…
Scholastic’s Magic School Bus Arrives on a Barge for an Ocean Themed Lesson
In celebration of the 25th anniversary of “The Magic School Bus” series, Scholastic on Oct.…
The EM Interview: Ruud Janssen
Ruud Janssen has a background in marketing in the hospitality, meetings and events industry and…