Brands Build Relationships Through Sponsorship
Major concert tour sponsorships can be powerful platforms for developing an affinity between passionate music…
AFI Brings Safe Driving Message to Teens via Four-month Tour
As part of its strategy to promote safe driving among teens and connect with high…
Toyota Tour Touts New Prius v
Toyota has rolled out the Prius v Creation Station Tour, a national campaign running from…
Pilsner Urquell Hosts Amateur Night
Today’s DIY generation can be a fickle mistress when it comes to making connections with…
Chivas Treats Brotherhood to Sip of Style
For the months of October and November, the folks at Chivas, a division of Pernod…
Activision Launches Call of Duty: XP
It’s a global phenomenon that just won’t stop. The booming video game industry continues to…
LGBT Marketing Finds Summer of Love
New York only passed the same-sex marriage law this July, but the LGBT community has…
Ravenswood’s Rugged Booth Stands Out at NYC Wine & Food Fest
At the Food Network New York City Wine & Food Festival’s Grand Tasting at Chelsea…
GMC’s Monday Night Football Tour is Bigger, Badder
GMC, the official vehicle of the NFL, has boosted its year-two sponsorship of the Monday…