ION Targets Buyers with Pop-Up Mailroom
As part of a strategy to reinforce its “ION Delivers” campaign, the network erected a…
EventTech 411: Mobile Devices And Apps
Every conversation in the event marketing industry eventually comes around to technology. You want to…
People Pampers Readers to Promote Special Issue
People promoted its “World’s Most Beautiful Woman” issue by creating The People Make Me a…
Verizon FiOS Takes Engagement to California Beaches
To increase awareness for its FiOS internet, phone and TV service, Verizon created the four-week…
Nestle Creates Interactive Fountain
On May 3, Nestle unveiled an interactive water fountain at The Grove, an upscale mall…
EM Interview: History’s Mix
Experiential marketing plays a big role in what History vp Chris Meador does to promote…
Subaru Company Visits Promote Outdoor Play
To promote its all-new 2012 Impreza, Subaru visited companies that have been recognized for valuing…
History Brings Swamps to Life in New York City
Since History (formerly known as The History Channel) couldn’t take New Yorkers to a swamp…
Best of Both Worlds: Going b-to-b and b-to-c
The world of b-to-b marketing is getting a much-needed upgrade thanks to a few enterprising…
EM Takes On Austin For SXSW 2012
The South by Southwest (SXSW) Interactive, Film and Music Festival, hosted each year in Austin,…