EM’s Tour of the Summer Olympics
Yes, we were there. No, you were not. Yes, we ate fish and chips—and yes,…
Huawei Device USA Goes Experiential
Huawei Device USA, a subsidiary of the Chinese-based information and communications technology provider, launched its…
VH1 Re-Launches ‘Pop Up Video’ with Augmented Reality
VH1, the music video channel, re-launched its hit series “Pop Up Video” on August 6,…
CityTarget Takes Aim at Urban Shoppers
To promote the July 25 grand opening of Chicago’s new CityTarget, the retailer created a…
Geico Revs Up Sturgis Rally Sponsorship
For this year’s Sturgis Motorcycle Rally, Geico, a lead sponsor for the eighth year, moved…
Stonyfield Enlists Food Superheroes
Stonyfield, the organic dairy brand, this summer is activating a Know Your Food mobile tour…
BP Fuels An Olympic Connection
With a mirror-encased shell that creates a look more Buck Rogers than eco-friendly fuel company,…
Got Milk? Catches Kids at Summer Camp
The Milk Processor Education Program (MilkPEP), for its Got Milk? Arranca Con Energía Breakfast Project…
Bacardi Sponsors Soccer Masters Tour
Bacardi in June sponsored the first game in the World Soccer Masters Tour, a new…
